Nashville’s legendary letterpress print shop was founded by the brothers Hatch in 1879 and remains the living heartbeat of classic American poster design. Since the early days of our Quarterly Editions, we knew that to explore the history of American printing, publishing and design, we were going to have to collaborate withHatch Show Print.
“Bumping Elbows with Ghosts” is a short film we shot at Hatch Show Print while this collaboration was on press. We explored their amazing archives, learned a ton, and for the most part, managed to stay out the way.
Hatch is known for letterpress-printed posters. For many years, they’ve found ways to recombine their enormous archive of historic images and type in ways that always seem fresh and vibrant, but also timeless. Hatch makes large posters. We make small notebooks. Here’s how we worked together:
We imagined a three-poster public service campaign about effective poster design, which we named Pressing Issues: A Series on Ink, Paper, and Muscle. We wrote some copy and made a couple of really rough sketches and the left it to the crew at Hatch to design and print.
And. They. Killed. It.
Next, we cut up the three finished posters into covers for our Fall Memo Books. Each poster yielded six covers, and we included one book from each poster in the 3-Packs. As a result of that, and the natural variations in letterpress printing, there’s a ton of variety in the run.